Every bottle of Pernod Ricard’s brands will soon feature an innovative digital label system to better inform consumers about the products they purchase as well as responsible drinking.
Every bottle of Pernod Ricard’s brands will soon feature an innovative digital label system to better inform consumers about the products they purchase as well as responsible drinking.
Continuing its efforts as a proactive player in the industry, Pernod Ricard’s digital label system aims to better inform consumers about the products they purchase as well as responsible drinking. A European pilot program will be launched in July 2022, before being rolled out globally across all brands in the Group’s portfolio by 2024.
Every bottle of Pernod Ricard’s brands will soon carry its own QR code on its back label. Once scanned with a smartphone it will redirect the consumers directly to a platform where they will be able to access, on one unique place, relevant information for each product in the local language including local drinking guidelines.
Our Responsible Drinking Strategy
We fight alcohol misuse in society by taking action on harmful drinking and engaging with our stakeholders for real change.
Tags
Press release
On the same topic
-
Pernod Ricard and Erasmus Student Network call on all young adults to DRINK MORE WATER!
Read moreThe partnership was renewed for the thirteenth year to jointly promote responsible drinking.
-
Pernod Ricard launches a pioneering global digital label solution to foster responsible consumer choices
Read moreThe project will be rolled out globally after a pilot phase in Europe across Pernod Ricard’s strategic international brands.
-
Autosobriety: Preventing Drink Driving
Read moreWe believe in educating drivers about alcohol and the risks of drinking and driving because no-one should lose their life through drink driving. We also believe that our efforts to reduce harmful drinking have a greater impact when we partner with other organisations. That’s why Pernod Ricard joined forces with UNITAR – the UN’s Institute for Training and Research - to launch Autosobriety.